It’s more and more frequent the need to automate the creation of master data on the CRM using Lead Generations platforms.

Often, our customers ask to connect Facebook – one of the most used solutions to do this – with their CRM Vtiger Open source.

So, we have structured the automatic creation of Leads or Contacts on Vtiger when external users fill in Facebook Leads Ads insertion pages.

Using a Customer Relationship Management (CRM) system has been proved as a winning solution in customer management, where customer is placed at the centre. Although the underlying philosophy is to have all the information and all the interactions with the customer in one system, we often collide with the reality of software that perform better on some process than others.