API Whatsapp Business  is a customer service and not marketing messaging service, which would complete Vtiger CRM to help customer service area: 

• useful to the seller to notify order dispatched
• airline companies can send information about flight booked
• company can build customer loyalty
• it can use to remember a meeting
• to manage and monitor returns and refunds
• it is an instrument to replay to the customer answers on products

Facebook requires some data and sector from the company that wants to use the Whatsapp Business API. Moreover Facebook wants knowthe kind of use that will be made of the API. To start the login procedure, you need to contact a Facebook partner provider.

Once this first phase is completed, the API can be integrated into the CRM. The messages to initiate a conversation with the customer are configured on templates to be followed, if you want to obtain the customization you need the authorization of Facebook, as long as they are not messages for advertising purposes, which are absolutely not allowed. If the conversation is initiated by the customer, a pre-authorized template is not required for the reply. A maximum of 15 messages per second can be sent and the recipient must have agreed to the reception. The messages sent have a cost of a few euro cents and the billing is issued by the third-party provider, partner Facebook.

If you are interested in integrating your Vtiger with Whatsapp Business API, do not hesitate to contact us.